‘Every great idea is on the verge of being stupid’
Michel Gondry is a French film-maker who has been noted for
his inventive visual style and manipulation of mise-en-scène. He has directed films, commercials and music
videos as well as won awards for his screenwriting.
He was pioneer for lots of things in his adverts and video
clips. He invented the technique of
several cameras taking pictures at the same time around somebody which was most
famously used in The Matrix. Also, he
was the first to use morphing techniques in his video clips.
According to the Guinness World Records 2004, Michel
Gondry's Levi's 501 Jeans "Drugstore" holds the record for
"Most awards won by a TV commercial." The advert wasn't aired
in North America because of the suggestive content involving latex condoms.
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