Prey

This video was made for an obvious purpose: to help women to think about being careful when getting a cab.  Also, it broke typical mainstream conventions by talking to the camera.  The film looked gritty as it was low budget and had a small cast; only three different people had any lines.  Everyone working on it was an amateur and their equipment was limited.  It tells a straightforward story with music behind the narration.  It uses obvious hand held shots which add to the gritty realism of the film.